Customers who fill up at any Circle K in Canada—or Couche-Tard stores in Québec—starting on June 15, 2020, regardless of the affiliated fuel banner, will automatically see a portion of their purchase donated to Food Banks Canada over the next year, and this funding for food will be redistributed to support local food banks in the regions where the fuel transaction took place. Customers will also be able to make individual donations in store, with or without a fuel transaction, and the company is pledging to donate five million meals whether or not the minimum number of meals is accumulated through fuel sales.
To fill up and/or make a donation at your local Circle K, please consult our online store locator.
Food insecurity in Canada in figures
According to Food Banks Canada’s 2019 Hunger Count :
- In 2019 well before the COVID-19 pandemic, there were more than a million visits to food banks each month, including nearly 375,000 visits by children;
- Also in 2019, 12% of households—about one in eight—said they had experienced food insecurity in the previous 12 months;
- One person in eight helped by Canada’s food banks had a job; and
- Canadians over the age of 65 accessing food banks have increased by nearly 30 per cent between 2016 and 2019.
In addition to this new initiative, Circle K also invites customers who wish to do so to make a donation to Food Banks Canada via their website.
“As an essential service, we have been on the front line and noticed the impacts of this unprecedented health crisis. We have all been affected in one way or another by the pandemic, and at Circle K, we believe that all Canadian families should be able to get the food they need. This partnership with Food Banks Canada is a way for us to pay it forward and support our communities in these difficult times.”Stéphane Trudel, Senior Vice President, Operations, Alimentation Couche-Tard
“These are hard times, and Canadians need to help each other. I am delighted that Circle K is helping in such a concrete way, to fight food insecurity, with this generous gift. Together, we can work towards our vision of a Canada where no one goes hungry.”Chris Hatch, CEO, Food Banks Canada